Analytics
Practical, plain-English help for busy small business owners.
Browse areas in Tactical How-To
Articles in Tactical How-To / Analytics
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How to Track Phone Calls, Forms, and Messages from Your Website
Step-by-step guide to set up tracking for phone calls, contact forms, and chat/messages on your website. Practical actions, checklists, and examples.
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How to Set Up Google Tag Manager: A Beginner's Step-by-Step Guide
Step-by-step, plain-language guide to set up Google Tag Manager, add tags (like GA4), test, and publish. Includes checklists and examples.
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How to Set Up Google Analytics (GA4) for Your Small Business
Step-by-step guide to set up Google Analytics 4 for a small business: account, tag, conversions, and useful reports in plain language.