Lead Gen
Practical, plain-English help for busy small business owners.
Browse areas in Tactical How-To
Articles in Tactical How-To / Lead Gen
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Local ads vs. organic: When to pay for local search
Clear step-by-step guide to decide when to use paid local search ads vs organic local SEO, with checklists, decision rules, and examples.
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Simple Sales Funnel for Service Businesses: A Step-by-Step Guide
Step-by-step, practical plan to build a simple sales funnel for service businesses with checklists, examples, and decision rules.
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Simple Landing Page Checklist for Local Businesses
A short, practical checklist to build a high-converting landing page for your local business. Clear steps, examples, and quick decision rules.