Seo
Practical, plain-English help for busy small business owners.
Browse areas in Tactical How-To
Articles in Tactical How-To / Seo
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Simple Google Business Profile Checklist
Step-by-step checklist to set up and optimize your Google Business Profile for more local visibility and customers.
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Location Pages vs. Service Pages: A Practical Guide for Small Businesses
Decide when to use location pages or service pages. Simple rules, examples, checklists, and content tips for small businesses.
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Local SEO Checklist for Small Businesses
Practical local SEO checklist for small businesses: 30+ tasks, examples, and decision rules to get found by nearby customers.
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Local SEO Basics: A Practical Step-by-Step Guide for Small Businesses
Simple, step-by-step local SEO actions small business owners can apply today to get found by nearby customers.
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Local Link Building for Beginners: Safe, Simple Steps
Step-by-step local link building tactics for busy small business owners. Safe, practical actions you can do this week to boost local SEO.
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How to Track Your Google Rankings the Simple Way
Practical, step-by-step guide for small business owners to track Google search rankings with free or cheap tools. Actionable checklist and examples.
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Do small businesses really need a blog for SEO? An honest guide
A clear, practical guide that helps small business owners decide if a blog will help their SEO and how to make it work—includes examples and a checklist.
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On-Page SEO Checklist for Small Business Owners
A practical, step-by-step on-page SEO checklist with examples and decision rules to make your pages rank and convert.
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How to Choose Keywords for Your Small Business Website
Step-by-step guide to pick the right keywords for your small business website, with examples, checklists, and simple decision rules.
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What Google Business Profile Is — And Why It Can Be More Valuable Than Your Website
Simple guide: what Google Business Profile is, why it can outperform your website, and a practical checklist to set it up and use it.
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Local SEO for Normal People: What Really Matters for Small Businesses
Practical local SEO steps small business owners can use now: Google Business Profile, reviews, local keywords, on-page tips, checklist and 30/60/90 day plan.
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How Many Service Pages Do You Actually Need for SEO?
Simple rules to decide how many service pages your website needs. Practical examples, checklists, and quick decision rules for small businesses.